‘Donors are stuck in sympathy mode’: Ingrid Srinath, CEO, Child Rights and You (CRY)

CRY, which has just changed its nomenclature from 'Child Relief and You' to 'Child Rights and You', is trying to bring about an attitudinal change to children’s issues, from charity-focused to issue-based support. It has also changed its approach to middle class citizens -- from merely asking them to write out a cheque to getting them to volunteer to advocate the cause of child rights, says Ingrid Srinath, CEO of CRY.

“I’d rather accept a cheque for $20,000 than have a donor write out a cheque for $40,000 because of the sympathy factor,” declares Ingrid Srinath.

Her statement is a reflection of how important the rights-based approach is to the organisation. It is also ready acceptance of what the three-decades-old CSO stands to lose in terms of funding as it seeks to supplement (not substitute, as Srinath is at pains to clarify) its stupendously successful relief-based strategy with a rights-based approach to children’s issues in India. [Info Change]

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