How Marketing Can Reduce Worldwide Poverty

Marketing and the world's poorest customers? There's no contradiction there, say HBS professor V. Kasturi "Kash" Rangan and Arthur McCaffrey, a research associate at HBS. In fact, they say, the marketing profession has incredibly important skills it can bring to bear in helping alleviate global poverty—and it has almost nothing to do with sales and promotion. >>> Harvard Business School Working Knowledge Newsletter<<<