The Good Business of Social Change

25 Entrepreneurs were chosen by Fast company as the '2006 Social Capitalist' for changing the world. These winners have developed some best practices that leaders in any sector can learn from. Here are their insights:

• Thank your customers. Then thank them again.
• Let your customers sell for you
• Recruit the right customers, in the right networks
• Do your market research in the field
• Understand the emotional appeal of your brand

[Article on Fast Company]