Y.E.A.H. - “Be a Man” Campaign in Uganda

The Young Empowered and Healthy (Y.E.A.H.) initiative launched a health improvement campaign aimed at young men in Uganda during this month's World Cup television broadcasts on Uganda Broadcasting Corp. (UBC). The "Be a Man" campaign engages young men to reflect on the costs to themselves and Ugandan society of "traditional" male attitudes and behaviors that perpetuate power imbalances in their relationships with women. "Traditionally, most of our communication efforts have focused on protecting women. It is time that we began helping men to protect themselves. Young men are in a difficult position these days. They are expected to support their families, yet there are few employment opportunities. At the same time, they are expected to prove their manhood through sexual prowess and the ability to father children. Society's expectations of men are setting them up for failure," according to Vincent Kiwanuka, the "Be a Man" campaign's coordinator. [Be a Man]

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