The Other CSR

Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers’ noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers.

In the article 'The Other CSR', the authors explore previous experiences and research on consumer decision making in 6 countries to put forth a variety of strategies that corporations can take to increase their odds of success. [Proceed to full article in Stanford Social Innovation Review]