T-Shirts and Suits - Guide to the Business of Creativity

T-Shirts and Suits is a book for creative entrepreneurs and was written especially for creative businesses and cultural enterprises. Successful creative enterprises integrate creativity and business. 'T-Shirts and Suits' is an approach to creative enterprise development which brings together both the creative passion of the 'T-Shirts' and the business best practice of the 'Suits'. 'The Magic of Marketing' is a chapter from the book 'T-Shirts and Suits: A Guide to the Business of Creativity' and can be download [Here].

[T-Shirts and Suits site]